Kundan Gold Refinery seeks to build loyalty via campaign

17 May,2018

By A Correspondent

 

Kundan Gold Refinery has launched its latest brand campaign with the tagline “Bharosa Hai toh Hum Hai”. The campaign aims to highlight brand’s commitment and priority towards quality and customer satisfaction.

 

Speaking on the new campaign, Vidit Garg, Director, Kundan Group said” “Since the inception of Kundan Gold refinery, we have been committed to provide best-in-class products and services to our customers. Our core priority is to bring right quality products for end customers. Moreover, through the campaign, we have taken an unconventional route and shift the focus to educate customers on the importance of buying a right product at an affordable price.”

 

Added Saurabh Dasgupta, NCD – C’lab: “Gold holds great importance in Indian culture. However, when it comes to gifting Gold, people think of only jewellery, we wanted to change that perception and replace it with Kundan coins.”

 

 

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