Kotak Securities launches free Intraday Trading scheme

30 May,2018

By A Correspondent


Kotak Securities has launched a campaign to promote its free Intraday Trading for the self-directed investor offering zero brokerage on all intraday trades. The messaging says: “Ab brokerage ban gayi kamayi.”


Said Khushnum Ichhaporia, Head -Marketing, Kotak Securities: “Self-directed investors need not worry about the hassles of paying brokerage any more. They can focus on making most from the equity markets with the help of free research and a robust technology platform. The core message of the campaign is very simple – every rupee of brokerage saved through Free Intraday Trading is a rupee earned. We have launched a high impact ATL campaign, and also initiated a slew of innovative BTL activities to drive this message.”


Added D Ramakrishna (Ramki), CEO, Cartwheel Creative Consultancy: “Kanjoos bana generoos’ is the simple idea behind the campaign for Kotak Securities’ free Intraday Trading. The typical day trader looks to maximise his daily profit, unlike an investor who looks at more long term returns.  Therefore when this plan makes it possible to save a considerable amount on daily brokerage, it makes him very pleased indeed. Pleased enough to surprise near and dear ones with unexpected acts of generosity. And because he saves money every day, he finds new people to delight every day, including himself!”



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