ixigo rolls out integrated campaign aimed at travellers

11 May,2018

By A Correspondent

 

Travel player ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel. Conceptualised and conceived by the Delhi office of Lowe Lintas, the idea was to use the agency’s extensive experience with e-commerce brands and startups to break away from the clutter of conventional category advertising.

 

Commenting on the campaign launch and agency on boarding, ixigo CEO &Co-Founder, Aloke Bajpai said: “ixigo has been at the forefront of innovation for online travel in India over the last decade. Our campaign is directed towards building wider brand awareness amongst travellers, enabling us to provide a larger customer base with the best travel planning solutions. We’re looking forward to engaging with a broader audience, who will witness wanderlust Cyrus encourage cricket-lover Gaurav to ditch the couch and plan his next trip. We are happy to be associating with Lowe Lintas and both these talented actors to launch this campaign.”

 

Commenting on the collaboration, Lowe Lintas COO, Naveen Gaur added: “We’re extremely excited about the possibilities that the shared vision of ixigo and Lowe Lintas will unfold. We have used a short format film approach to inspire people to travel and showcase the seamless travel planning experience that ixigo offers.”

 

 

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