Isobar launches voice-enabled mobile ad for Godrej Security Solutions

29 May,2018

By A Correspondent

 

Isobar India has collaborated with Godrej Security Solutions to launch a voice-enabled mobile banner. On the occasion of Mother’s Day, Godrej Security Solutions (GSS) created a simplistic digital video, #MomsJustKnow.

 

Shekhar Mhaskar

Speaking on the execution of the campaign, Shekhar Mhaskar, Vice President, Isobar India states, “This is a big stepping stone towards the goal of uniquely positioning the security solutions offered by GSS. And what better way to do it than striking an emotional chord with the audience, which the video does a beautiful job of. And even better, when it leads the film through its story brilliantly with an interactive intervention on the mobile phone, using voice as the medium of engagement. I am very proud of the team at Isobar for defying the norms of media and making this campaign ever so memorable.”

 

Mehernosh Pithawalla

Added Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales & Innovation, Godrej Security Solutions: “We are excited to partner with Isobar for our first digital led campaign of FY 2017-18. The use of such an engaging approach like the voice-enabled mobile banner for our Mother’s Day campaign resonated well with our audience and has helped us in generating quality engagement for this campaign.”

 

 

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