ISI, Kolkata certifies representativeness of BARC India’s Panel Design

15 May,2018

By A Correspondent


BARC India’s sampling methodology and panel design has been certified by the Indian Statistical Institute (ISI), Kolkata, notes a communique received from the measurement body. The certification is for the original design of 22,000 homes and the expanded 33,000


Said Prof Ashis Sen Gupta, ISI, Kolkata: “The sampling method ology suggested by BARC India for Universe estimation is a reasonable one. This method is also a feasible one for implementation in practice. Overall, BARC India panel designs adopted for panel expansion as well as for TV Universe estimates ensures representativeness of ground realities given the constraints,”.


Added Partho Dasgupta, CEO, BARC India: “ISI Kolkata’s endorsement of our panel design and sampling methodology is yet another validation of our ability to measure what India watches. It is indeed a challenging task to accurately map TV viewing habits of 780 million individuals in a highly diverse and dynamic market like ours. I am proud of Team BARC India, which has lived up to industry’s expectation to deliver accurate, credible and robust viewership data, day-on-day, week after week. It is also a testament to the systems and technology backbone that we have set up, which is of global standards,”.


The study by ISI Kolkata was spread over six months and certifies the panel home design used by BARC India for seeding BARC’s BAR-O-Meters at both 22,000 as well as 33,000 panel homes levels. It also identifies any modifications required for panel expansion to 44,000 homes.



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