Intex also moves from Publicis to Magic Circle

22 May,2018

By A Correspondent


Consumer electronics company Intex Technologies has awarded its complete creative advertising mandate to the recently launched Magic Circle Communications. It may be recalled that Make MyTrip and GoIbibo had also announced their decision to switch camps recently. The account was till recently handled by Publicis, where Hemant Misra, the founder of Magic Circle, worked until recently.


The agency will be handling all the three core business verticals – Mobile Handset, IT Accessories and Consumer Durable range. On n awarding the business to Magic Circle,  Keshav Bansal, Director, Intex Technologies, said: “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and Magic Circle to greater heights.”


Added Hemant Misra, Managing Director, Magic Circle on the win: “We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on Intex in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause at any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business.”


Magic Circle was launched on May 1 by Misra and partnered by Natwar Singh and Dheeraj Renganath.



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