Honda launches new TVC for CB Shine SP

24 May,2018

By A Correspondent


Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest 360-degree campaign – ‘Effortless Style Gets Sportier’ for the CB Shine SP. Developed by Asatsu DK Fortune Communications (ADK-Fortune), the campaign is on air across all popular channels.


Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India: “The new CB Shine SP ‘Effortless style gets Sportier’ campaign differentiates the CB Shine SP rider as someone who doesn’t have to try hard to look stylish, he is effortlessly stylish naturally. And now he gets an extra boost of sportiness which makes him a bonafide style icon.”


Added Subroto Pradhan, Managing Partner, ADK Fortune Communications: “The new Honda CB Shine SP has gone up a notch above with its sportier looks and features. It truly mirrors the riders’ imagery whose effortless style exudes a certain charm. In a rather playful and sporty way.”



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