By A Correspondent

Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of INR 50 crore and will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

Pradeep Dadha

Said Pradeep Dadha, Founder and CEO, Netmeds.com: “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.”

Anita Nayyar

Added Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO – Havas Group, North India said: “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.”