By A Correspondent
Havas Media India has bagged the integrated media duties of Netmeds.com, the online pharmacy promoted by Dadha & Company. The account size is estimated to be upwards of INR 50 crore and will be handled out of the Bengaluru office led by Saurabh Jain, Vice President – South, Havas Media India.

Pradeep Dadha
Said Pradeep Dadha, Founder and CEO, Netmeds.com: “Netmeds has positioned itself as ‘India Ki Pharmacy’ by providing safe, reliable and affordable medicines to its customers at their doorstep with just a few clicks of the mouse. Since E-commerce is a space that’s ever-evolving, agile and digital-first partners will be key to our deliveries. We found Havas to be in-line with our requirements and are confident that together we will drive the brand towards meaningful growth.â€

Anita Nayyar
Added Anita Nayyar, CEO, Havas Media Group, India and South Asia and CEO – Havas Group, North India said: “Netmeds.com continues a legacy of 100 years of success in the pharmaceutical industry. While we are excited to take on the mandate of yet another pioneer brand, it sure is a challenging win for us, as it operates within a regulated sector plus the online pharmacy space is still at a nascent stage in India. Data analytics will be key in predicting consumer preferences, audience targeting and thus predicting demand with accuracy. Together, with the capabilities of our health & wellness division, Havas Life Sorento, we are positive to create value for the client. We look forward to a long & mutually-fulfilling partnership with Netmeds.â€