Goodknight Cool Gel launches new ad campaign

28 May,2018

By A Correspondent

 

Goodknight Cool Gel has launched a new television commercial which is a parody on a popular old Hindi song – Hai re Hai.The ad campaign is conceptualised by J Walter Thompson (JWT) India

 

Speaking on the ad campaign, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd (GCPL) said, “Goodknight is a brand that has its focus on consumers bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

 

Added Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai: “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel which is non-sticky & has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging & catchy sing song between the family members.”

 

 

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