FBB gets Diljit Dosanjh for new collection

24 May,2018

By A Correspondent


Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.


Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”


Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’



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