By A Correspondent

Dish TV India Limited has launched a 360-degree campaign on its industry-first initiative that allows freedom of choice for its customers. Entitled “Saadheyaathmeinjeetosaare heart”, the campaign has been conceptualised by Enormous Brands.

Said Anil Dua, Group CEO – Dish TV India: “DishTV has always leveraged relevant customer insights to launch and communicate new innovative offerings to its subscribers. Our product “Mera Apna Pack” under the DishTV brand is aimed at offering value, affordability and customer empowerment. We have just launched its new campaign “Jeetosaare heart” that is aimed at showcasing the benefit of providing customers with the choice of watching entertainment that they want. We, at Dish TV will continue to enrich our brands with unique offerings and services in the months ahead.”

Added Sukhpreet Singh, Corporate Head – Marketing, Dish TV: “With Family TV viewing at the core of our business, our new ad campaign is here to win everyone’s heart with its creative jingle and quirky ad campaign tagline- “Saadheyaathmeinjeetosaare heart”. To connect with customers, we will roll out the campaign on the TV, print and digital platforms. Additionally, all our POS will have a dedicated space to showcase it.”

Said Ashish Khazanchi, Managing Partner, Enormous Brands: “DishTV is known for bringing innovation within the DTH Category. “Saadheyaath” is one such innovation in their pricing and product offering. Our endeavour is to make the brand more inclusive and charming. With this campaign we wanted to bring this promise alive in the context of families in a fun and enjoyable way.”