Eat.fit makes food consumption interesting via #EatfitEveryday campaign

11 May,2018

By A Correspondent

 

Eat.fit, the healthy food vertical of Cure.fit, has rolled out its first ever campaign in partnership with their creative agency- Happy mcgarrybowen. The campaign is digital-led, but will also make its appearance in cinema screens, print and OOH.

 

Spearheaded by the belief #EatfitEveryday, the campaign promises healthy and tasty home-like food that can be consumed every day without upsetting your system.

 

Talking about their first campaign for eat.fit, Kartik Iyer, CEO and Co-founder, Happy mcgarrybowen said: “We have been part of the entire journey of creating the cure.fit brand and one of our biggest efforts has been to create a unique identity and langue for the brand and the experience. With the eat.fit campaign, we have only taken that further in the cure.fit world. The brand speak is simple, contemporary and artistic. Strategically the eat.fit offering is more than just convenient food at your door step. In today’s urban world, many people feel the need to order-out nearly every meal. The need for it is more today than ever. Hence, eat.fit every day.”

 

Added Ankit Nagori, Co-founder, cure.fit: “Our idea was to communicate the ease with which today’s jet setting, young urban professionals can keep up with their busy schedule without compromising on healthy eating. We are pleased with the new-age look of the campaign developed by Happy mcgarrybowen.”

 

 

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