Dhara recommends people to use less oil in cooking

22 May,2018

By A Correspondent

 

Leading edible oil brand Dhara has announced a nationwide campaign to promote lesser edible oil consumption as part of its efforts to promote responsible consumption for a healthy lifestyle. The campaign ‘Zara sabadlavbanaye life behtar’ will promote healthy living through healthy cooking via moderate use of edible oils.

 

Said Dr Saugata Mitra, Director, Mother Dairy Fruit & Vegetable Pvt. Ltd:  “Dhara, as a brand was introduced in the country three decades ago and has been present in both the refined and filtered edible oil segments. We have always been a conscious brand strongly advocating of healthy living, in fact, we were amongst the first ones to carry a statutory messaging recommending consuming cooking oil in moderation with physical exercise. This new campaign is an attempt to promote healthy lifestyle and encourage people to bring in small change for larger health benefits.”

 

A TVC promoting good and healthy living will go live from May 24which mentions - Dhara keh raha hai khane mein tel daalo kam! This campaign will also mark a revival of Dhara’s signature tune ‘DharaDharaShudhDhara’ with a fresh twist; which featured in the popular Jalebi ad 25-years ago.

 

 

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