Dentsu Impact launches campaign to solve Hitachi’s challenge

11 May,2018

By A Correspondent


Dentsu Impact has launched a new campaign for Hitachi, positioning it as a brand accessible for all. The campaign, “KabhiKabhiZyadaKeLiye, ZyadaNahiChaiyeHota” builds on the brand’s core of premium yet accessible. Developed by Dentsu Impact, the TVC is now on air, across all popular channels.


Said Gurmeet Singh, Chairman & Managing Director, Johnson Controls – Hitachi Airconditioning India: “Hitachi aims to reach every Indian Household and become India’s Leading Air Conditioning brand by 2021. With its innovative product range, best in class indigenous manufacturing facilities, world class R&D facility and a continuous endeavor to give its customers a better post sales service experience, we are confident that we will be able to achieve this because we truly believe that ‘Every home deserves Hitachi cooling’.”


Talking about the campaign, Soumitra Karnik, Chief Creative Officer, Dentsu Impact added: “Hitachi faces a unique challenge in the market. And it’s always exciting to work on such challenging briefs. Our idea was to bring alive the thought – ‘Kabhikabhizyadakeliye, zyadanaichahiyehota’ by beautifully capturing those simple, everyday moments, which are truly priceless. As it’s the little things that make all the difference.”



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