DAN Consult wins multiple accounts in India

10 May,2018

By A Correspondent


DAN Consult, the consulting arm of Dentsu Aegis Network, reports winning large growth consulting assignments with corporates like Tata Unistore (Tata Group’s ecommerce venture), UAE’s leading ecommerce platform Noon.com, leading regional newspaper group Rajasthan Patrika, Rajasthan’s luxury hotel group Suryagarh Hotels along with a few other clients who wish confidentiality.


Lalit Bhagia

Lalit Bhagia has taken over as CEO of DAN Consult. It will be the fourth entity under the DAN Performance Group, headed by Vivek Bhargava, along with the existing three companies under it – iProspect India, SVG Columbus and Merkle Sokrati. Bhagia and Bhargavewill collaborate to build and scale the DAN Consult business.



Ashish Bhasin

Commenting on the new division, Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network – South Asia said: “The launch of DAN Consult enables our business to achieve the completion of the triumvirate of branding, media and consulting. We believe the market currently leaves scope for an offering of this nature and we are glad to introduce the consulting business under the DAN Performance Group, providing further value to our clients and working with CEOs and promoters to push the envelope through digital. Moreover, this is aligned with our One-DAN vision.”



Added Vivek Bhargava, CEO, DAN Performance Group: “With 1800 digital experts and the diverse talent that the network possess, we believe we enjoy a niche to cater to the unmet demand of clients beyond what tech companies and traditional consultancies are equipped to provide. The strength, dynamism, culture, flexibility, consumer understanding and risk-taking that a network like ours possesses along with some of the best minds in the business works as a huge added advantage. With Lalit at the helm, I’m positive we will be able to deliver great value to clients through our consulting efforts.”


Said Bhagia: “With DAN Consult, we aim to deliver on business objectives and not the marketing objectives. Our business model rests on this very premise and thus we work with companies based on revenue growth using digital. In the long run, we will take a cut from the results, instead of charging  fixed fees for time. This is a shift from what traditional consultants currently do and with this we hope to redefine the space. I am glad to have been chosen to create and build this business for DAN. This indeed is the next level of how agencies would evolve in the future.”



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