Britannia Bourbon gets Youtube stars to promote new offering

29 May,2018

By A Correspondent


Britannia has announced the launch of a new campaign, Bourbon Friends Forever (BFF). On the launch of this campaign, Ali Harris Shere, VP – Marketing, Britannia Industries Ltd said: “Through this new campaign, the brand wants to create a world of friendship that is real and unpretentious. Although the new web series caters more to the youth, our target audience is not constrained by age, as this feeling of friendship cuts across all ages including adults for whom moments spent with their best friends is a pivot on which their life revolves. We want to find a place in each friends’ group and this campaign is our first salvo in that direction. Collaborating with Abish and Mallika has given a much-needed boost to the campaign and we hope to amplify the brand sentiment through their comic talent.”



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