Big B turns into a movie critic for Tata Sky’s latest campaign

04 May,2018

By A Correspondent

 

Tata Sky’s latest ATL campaign highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other featuring Southern superstar Nayanthara.

 

In Tata Sky’s ad campaign ‘#HarSceneKaMazaaLo’ Amitabh Bachchan adorns the role of a Bengali critic giving his point of view on iconic film dialogues and superstars in a series of nine ad films. The objective of the ad campaign, notes a communique, is to showcase how an individual enjoys the offerings of Tata Sky to the fullest, highlighting the abundance of entertainment across platforms.

 

Said Tata Sky’s Chief Communications Officer Malay Dikshit: “In a country which is obsessed with movies, it’s not a surprise that feature films aired on TV contributes to over 28% of the total viewership. Mr. Bachchan’s legacy and Nayanthara’s versatile personality along with Ogilvy and Mather’s creativity has helped us create the Magic for Tata Sky. It beautifully depicts our objective to offer maximum and some of the best entertaining content to our consumers at any budget, on any screen, anytime, anywhere.”

 

Added Ogilvy and Mather Chief Creative Officer Sukesh Nayak: “When you truly enjoy watching a film you begin to respond to an actor’s performance. You are either awed or disappointed by their performance and you maybe vocal about it. We used this insight as an entry point to talk about the huge bouquet of movie channels Tata Sky has to offer. The core idea of ‘Har scene ka mazaa lo’ was beautifully brought to life by none other than Mr. Bachchan enacting the role of a tough film critic with Shoojit directing. For the south leg of the campaign, we worked with Nayanthara to create a very hard hitting anti cable campaign. Each film in this campaign is amplifying Tata Sky’s superior offering with a memorable story.”

 

 

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