Bata launces new TVC featuring Kriti Sanon

28 May,2018

By A Correspondent


Bata India has launched a new campaign titled ‘Come & Be Surprised’ featuring Kriti Sanon, its brand ambassador.


The ‘Come & Be Surprised’ TVC, conceptualised by Contract Advertising, reflects Bata’s conscious strategy of presenting a new fashion-forward face for the trend conscious and young.


“The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come & be surprised at their favorite Bata store,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.


Added Ashish Chakravarty – Chief Creative Officer, Contract Advertising: “We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner,” said, Mr.



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