Bajaj Allianz launches 3-part web series

21 May,2018

By A Correspondent


Bajaj Allianz Life Insurance has launched a three-part web series titled #GameOfLifeGoals.  Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: “Through insight driven consumer stories, we would like to fuel and own conversations around Life Goals in a manner that strikes a chord with Life Maximisers i.e. Millennials, our core target group. #GameofLifeGoals supplements our brand re-orientation efforts towards making Bajaj Allianz Life Insurance synonymous with Life Goals Enabler.”


Bajaj Allianz Life Insurance has roped in two popular faces from the web comedy world Rahul Subramaniam and Kumar Varun to bring alive the #GameOfLifeGoals. It is a follow-up to a dark (yet funny) take on #LifeGoals called #GraveyardOfLifeGoals that was launched in March 2018. These digital initiatives are a part of the company’s campaign SamjhoHo Gaya, Life Goals. DONE.



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