ASCI pulls up 193 erring ads for Feb 2018

11 May,2018

By A Correspondent


In February 2018, the Advertising Standards Council of Indias Consumer Complaints Council (CCC) upheld complaints against 193 advertisements out of the total of 290 advertisements that were evaluated by the CCC.


A total of 187 advertisements were picked up by ASCI’s suo moto surveillance and objections against 163 advertisements were upheld. Of the 103 advertisements complained against by the general public or by the industry members, complaints against 30 advertisements were upheld by the CCC. Of the total 193 advertisements against which complaints were upheld, 154  belonged to healthcare sector, 18 to education sector, eight to the food & beverages category, two to personal care and 11 were from the ‘others’ category.


Gross exaggeration of product efficacy was the number one reason for upholding complaints, followed by the violation of the Drugs and Magic Remedies Act (DMR Act) and the Drugs and Cosmetics (D&C) Rules. The other reasons were failure to provide substantial facts and figures to support claims and delivering advertisements which were misleading by ambiguity and / or by implication.


Abanti Sankaranarayanan

‘’Food Safety Standards Authority of India recently renewed its Memorandum of Understanding (MoU) with ASCI as a reflection of its successful association in the first year. The MoU gives ASCI a suo moto monitoring mandate to co-regulate and curb misleading advertisements in F&B sector. This association has helped us to augment our efforts in curtailing false F&B advertisements” said Abanti Sankaranarayanan, Chairman ASCI



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