Appy Fizz gets Salman Khan to push its fizz story in India

10 May,2018

By A Correspondent


Parle Agro has announced the launch of its #FeelTheFizz marketing campaign for brand Appy Fizz with a budget of Rs 100 crore. This will be the first campaign for the brand featuring its new brand ambassador Salman Khan.


According to a communique, the aggressive campaign is part of the overall strategy of the organisation targeting Rs 5,000 crore brand turnover by end-2018 as well as building the Fruit plus Fizz category to Rs 4,000 crore over the coming years.


Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “With the new #FeelTheFizz campaign, the target is to further increase the double digit growth Appy Fizz has been consistently seeing over the past few years while solidifying it as the leader of the Fruit plus Fizz category. Salman Khan as the face of the brand plays a critical role in achieving the aggressive vision we have set out for the brand and the category it created. Driving scale in distribution, recall and preference are the key brand objectives for the brand in 2018.”


Sagmeister & Walsh, continues to be the creative agency on board, while the TVC is produced by 1st Ave. Machine, New York, and directed by Morgan Harary.


Speaking on the new campaign, Jessica Walsh, Partner at Sagmeister & Walsh said: “This year, we looked to undertake the unique objective of ensuring we preserve the almost premium aura of the brand while still ensuring it delivered to appeal across multiple audiences, ranging from the niche to the masses. We continued to build on the #FeelTheFizz story line while pushing the boundaries of being bold, edgy and confident, core attributes of Appy Fizz as well as its consumers.”



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