Appu takes centrestage in latest film by P&G Shiksha

03 May,2018

By A Correspondent

 

P&G India has unveiled a new digital film for its flagship CSR programme ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter.

 

Speaking about the new campaign for P&G Shiksha, Abhishek Desai, Director – Marketing Operations, P&G India said: “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

 

Added Rajdeepak Das, MD & Chief Creative Officer, Leo Burnett, South Asia: “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, Humankind idea, and we are proud of this piece of work from Leo Burnett India.”

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