Allen Solly endorses open work culture through its new campaign

15 May,2018

By A Correspondent


Allen Solly has announced the launch of its ‘Open Work Culture’ campaign. The new campaign encapsulates the budding work culture that centres around employee-friendliness and freedom of self-expression.  The campaign has been produced by the brand’s creative agency Ogilvy & Mather.


Commenting on the launch, Anil S Kumar, COO, Allen Solly said: “Allen Solly has always been in the forefront of redefining fashion at work through its unconventional workwear offering. This film is another big step in that direction wherein we bring alive our brand logo ‘The Stag’and through it we celebrate the ‘open work culture’ in today’s workplace”


Said Mahesh, Chief Creative Officer, Ogilvy & Mather, Bangalore: “In the past, Allen Solly has redefined work wear. Carrying forward the same thought process, we cracked an idea that’ll resonate with the workplace of the future and that’s how #OpenWorkCulture was conceived. Now the challenge was to break the clutter and create a memorable and charming piece of communication. We had an existing property of the Allen Solly Stag. We found a sweet spot when in the new brand narrative, we managed to bring the Stag to life. That’s how the Allen Solly Stag commercial was conceived. Cinematic flair is what made the TVC sticky and unforgettable. And this was just the beginning of the campaign. There’s lots more to come.”



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