10 Trends Shaping Digital Media

23 May,2018


By A Correspondent


KPMG, in association with NASSCOM, Kalaari Capital and YourStory launched a report titled – ‘India Trends 2018: Trends shaping Digital India’, that delves into the key internet trends that are likely to shape businesses in India in 2018.


We publish here the 10 trends as listed in the report.

1. ‘Mobile-first’ consumption for media, gaming, entertainment generating significant avenues for consumer outreach and engagement.

2. Digital future lies in the Indian language internet users

3. Rise of social and content-based commerce

4. Ecosystem creation by internet business players to increase monetisation avenues

5. Emergence of ‘alternate commerce’

6. Emerging sectors – Health-tech, Agri-tech and Ed-tech

7. Emergence of Indian brands accelerated through digital platforms

8. Robotics pushing boundaries

9. Digital payments going mainstream

10. Frontier-tech solutions like AI, ML and blockchain likely to gain precedence


The report is available at https://assets.kpmg.com/content/dam/kpmg/in/pdf/2018/05/IndiaTrends2018-Trends-shaping-Digital-India-Internet.pdf



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