Yashaswini Samat takes charge as Chairman & MD of Grey. Sunil Lulla exits, rumoured to be joining Balaji as Group CEO

10 Apr,2018

By A Correspondent


Yashaswini Samat

Sunil Lulla

The winds of change are blowing at Grey India. Or have blown already, one may say. Yashaswini Samat, who has been leading P&G, Grey’s biggest clientfor the AMEA region, will be adding to her current responsibilities and has been promoted to Chairman and Managing Director, GreyGroup India. Based in Mumbai, she will work closely with Nirvik Singh, Chairman& CEO, Grey Group Asia Pacific, Middle East and Africa, to grow the business and address current client needs. Samat takes over from Sunil Lulla who joined the agency to helm it since 2014. Lulla, it is rumoured, is likely to join Ekta Kapoor’s Balaji Telefilms.


Yashaswini (Yash), an alumnus of IIM Kolkata, has been Grey for 25 years, having joined the agency as an Account Director on Pantene. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Samat was Global Brand Agency Leader for Pantene based out of New York.


Nirvik Singh

Said Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific, Middle East, and Africa on the tranisition: “Sunil has done a tremendous job with all aspects of the agency – the creative work and accolades, the working culture and environment and his winning ways which has landed us so many high-caliber clients. Grey is among the few major agencies in India which has demonstrated growth in 2017. It has continued to add strong clients to its already premium roster and with Yash at the helm I am confident we will build exponentially on this success.”


Added Samat in a statement: “I wish Sunil the very best and want to thank him for all that he has done at the agency to bring it to where it is. I am excited to be heading the Grey Group India business and will continue to make strategic decisions which will benefit our clients. The nurturing Grey culture, one which recognizes, supports and encourages women to reach the very top of their game is one of the many reasons why I have been with this company for so many wonderful years. Grey has given me many opportunities during my working career and I am as motivated and keen to make an impact now, as I was when I first joined.”



Post a Comment 

Comments are closed.