Yahoo Cricket revamps offering to reach out to wider audience set

19 Apr,2018

By A Correspondent


The Yahoo Cricket app, refreshed in October 2017, has launched new feature upgrades just in time for the T20 action. Alongside fast scores and updated match info, cricket fans can dive deep into player profiles and rankings and other features. In less than four months of the refresh, the Yahoo Cricket app touched 1.5 million downloads on Android.


The app also offers scores in seven different regional languages including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam. The Yahoo Cricket app is also available in six new countries on Android only, including South Africa, UAE, Sri Lanka, Zimbabwe, Pakistan and Bangladesh.


Commenting on Yahoo Cricket’s line-up, Gurmit Singh, VP & MD, Yahoo India, said: “We wanted to make this cricketing season memorable for our users. Indians love their smartphones, and cricket even more! We will keep them connected to every second of the action, on the go. Since the excitement extends beyond the stadium, we wanted to step up the fun there too. The Yahoo Cricket anthem, which will air in partnership with BIG FM, perfectly captures the spirit of the game and what it represents for millions of cricket fans.”


Adde Manish Karnatak, Head, Thwink Big added, “The Yahoo team has taken an interesting creative route for the anthem which perfectly matches with the sensibilities of not just cricket enthusiasts but everyone who is upbeat about music. We at BIG FM too are enhancing the buzz around the cricket season with the launch of India’s first ever radio and digital web series ‘Duck Se Dude’. At the back of this, partnering with Yahoo to play their anthem on our platform establishes a stronger connect thereby delivering it to a larger set of audience through our strong network. We look forward to having more such meaningful and impactful associations.”



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