Wipro consolidates media duties with Lodestar UM

16 Apr,2018

By A Correspondent​


Indian IT and FMCG ​major Wipro has shifted​ a major part of its Consumer Care media business to Lodestar UM. The decision comes on the heels of an extensive and exhaustive multi-agency pitch. Under the new arrangement, in addition to Santoor that consists over 70% of Wipro’s media spends, Lodestar UM will also handle Chandrika and Enchanteur range of products.


Talking about the business win, Nandini Dias, CEO, Lodestar UM said, “Wipro is one of our oldest clients and we have been handling the business for the last 25 years. We are truly delighted that in this next phase of growth Wipro has chosen us to be its media partner​,” adding: “In the last decade, Wipro’s business has grown over 16 times. The company made two significant acquisitions in the last two years L D Waxson Singapore and Yardley UK business have considerably added to the global footprint. Lodestar UM has been instrumental in making Santoor the number 1 brand in AP, Karnataka, Maharashtra and Gujarat through our differentiated strategic thinking. And over the years LUM has become integral part of overall Wipro marketing team and the collaboration extends beyond media responsibilities.”



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