Wavemaker & Mercedes-Benz India uncovers stories of India’s adrenaline junkies

25 Apr,2018

By A Correspondent


Mercedes-Benz India along with Wavemaker Content have unveiled an original web series – Rushesthat introduces six path-breakers embarking on adventures fuelled by an insatiable hunger for extreme sports.


On the association  Michael Jopp, VP, Sales and Marketing, Mercedes-Benz said: “India is a country of diversity not only in the form of different landscapes that you can visit across the country but also from the varied pool of talent that it houses. Our association with TheVibe and creating Rushes was with the idea of celebrating these beautiful people and places of India. The content features a very emotional story wherein passion and dedication of these local heroes are showcased with their abundant talent and vigour towards one dedicated adventure sport. The same passion and dedication is what we strive to put in our cars and give our best to the customers.”


Added Kumar Deb Sinha, National Director – Content, Wavemaker: “We at Wavemaker believe that the role of content is to drive relevant conversations for a brand. It’s not a one-time engagement through a piece of content, but provoking sustained conversations through multiple pieces of content. Rushes is not a just web series, it is like igniting a fire to drive passionate conversations through multiple pieces of interesting content in various formats across media platforms.One of the biggest challenge for us was to bring alive the exhilaration through the content and hence, the quality was of utmost important. That is where, Motion Content Group (part of GroupM) played a vital role in creating premium quality content to match up to the global standard of Mercedes-Benz.”


The first webisode of the series can be viewed at https://www.youtube.com/watch?v=Vjop6R49C7o



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