TVS Jupiter invites customers to test new offering, and decide

24 Apr,2018

By A Correspondent


TVS Motor Company has unveiled a 360-degree marketing campaign for its scooter brand, TVS Jupiter. The campaign features actor Amitabh Bachchan, as he endorses the viewer’s habit of trying and testing all things before finalising them for loved ones. The campaign includes a TVC and spans across print, digital and OOH.


Commenting on the campaign, Aniruddha Haldar, Vice President, Commuter Motorcycles, Scooters and Corporate Brand, said: “The TVS Jupiter customer is a family man who wants the best for his family members and will go that extra mile to ensure that his decision is the right fit for them.  Today, the consumers are discerning and believe in exercising the luxury of choice, especially in terms of purchase decisions, as opposed to following the herd.  The power of this campaign is brought to life by its slice-of-life situations and the resonance with brand philosophy evangelist, Mr. Amitabh Bachchan who reassuringly tells our esteemed customers to “Khudh Aazmaiye” their mobility purchase in line with the same thought. Once set on that path, we are confident that they will deem TVS Jupiter as the perfect choice for their requirements.”


Said Vishal Nicholas, Senior VP – Head of Planning, Dentsu India: “This campaign is a purposive evolution of the last year’s campaign idea – Jaanch Parakh. This year, we took the same insight forward and reinforced it by adding the dimension of Khud Aazmaana or trying it yourself as the additional step we Indians believe in taking to ensure that we make the wisest choice when it comes to our family across a variety of life situations.”

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