Tata Motors connects with Jack in the Box Worldwide to hook up with consumers

13 Apr,2018




Tata Motors and Jack in the Box Worldwide have created a platform to connect like-minded individuals and bring them together to realise their aspirations.


Said Sujan Roy, Business Head, Passenger Vehicles – International, Tata Motors: “JITB has been one of the key digital agencies that has been working closely with Tata Motors as part of our corporate transformation journey. Our association started with the much-awarded digital campaign leading up to the debut of Racemo, a sports car that announced the new TAMO future mobility solutions vertical at Geneva Motors Show 2017. JITB was the natural choice as a digital partner when we wanted a quick, creative and targeted campaign to publicise our new corporate brand promise – Connecting Aspirations. This time around, JITB conceptualized a multi-episode docu-series that explained what connecting aspirations meant for very different sets of people and how Tata Motors played its role in the fulfilment of their aspirations. We look forward to taking our association with Team JITB further with the next campaign.”


Added Kaizad Pardiwalla, President and Chief Operating Officer, The 120 Media Collective: “It was early 2016 when JITB partnered with Tata Motors in what we believe was the start of an extremely rewarding  journey. The launch of Racemo got an overwhelmingly positive response from both, the audience, and the marketing and communication fraternity. Buoyed by its success, we embarked upon our next journey, a road trip across the country, where we connected people with  similar aspirations and an ambition to deliver social change. The Tata Motors PVIB team headed by Sujan is one of the most digital forward teams we have worked with and we are excited to extend our partnership to a new campaign, which promises to be just as exciting and trailblazing as the earlier ones.”



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