Tata AIG urges consumers to ‘#ThinkAhead’ in latest campaign

27 Apr,2018

By A Correspondent


Tata AIG has launched its latest campaign ‘Think ahead, Think Travel insurance’. Speaking on the launch of the new film Parag Ved, Executive Vice President Consumer Line, Tata AIG General Insurance said: “Being the market leader in the travel insurance business we have been witnessing a surge in number of travelers traveling internationally. They are experimenting with their choice of destination and activities but what has not changed over the period is travel planning aspect and we as travelers are always ‘Thinking Ahead’. We are elated to have launched this travel insurance campaign where we are using a humorous but relatable narrative which will drive the message that, thinking ahead is always beneficial”


Added Ajeet Shukla – Executive Creative Director, Lucid: “Think ahead came as a very strong brand proposition for me. There could have been many ways to explore it creatively. We had to find an interesting way of communicating this brand story in line with the young tech savvy and discerning set of audiences. We looked at humorous and engaging content that illustrates the single point of benefits of thinking ahead”.



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