Tasty Treat’s latest campaign celebrates India’s love for snacking

06 Apr,2018

By A Correspondent


Tasty Treat, the ready-to-eat snacking brand from Future Consumer, has launched a new brand film. The campaign is a montage of our current lives; where sweet, spicy and crunchy snacks constantly add fresh flavours across age, gender and time.


Speaking about the brand film Sadashiv Nayak, CEO – Food Business, Future Group said: “Tasty Treat is one of our biggest and most loved snacking brand. The film celebrates the fact that Tasty Treat stands for an endless list of all finger licking snacks. ‘Chak Chak Chabao’ is an anthem for all foodies who can hum to the music while indulging in some heartfelt and mindless munching.”


Sharing his views on the campaign Sainath Choudhury, Director, Purple Vishnu Films added: “As a brand, Tasty Treat has a basket full of snacks to offer and a musical rap was the best way to capture all of it in one go. The crunchiness of namkeens, binging on popcorns, sipping juices and never-ending snacking is what we have encapsulated through ‘Chak Chak Chabao’.”



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