Sri Sri Tattva unveils inaugural campaign titled ‘Shuddhta Ka Naam’

10 Apr,2018

By A Correspondent


Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the Indian Premier League 2018.


Giving a perspective on the ad campaign, Arvind Varchaswi, MD, Sri SriTattva said: “Sri SriTattva Brand signifies the Essence of Purity. We have always strived to come out with responsible products that are of use to society at large and will continue to innovate and develop many more and live up to our communication ‘Shuddhta Ka Naam’. We are excited to launch our 3 new episode advertisements during the IPL season.”


Added Sam Balsara, Chairman, Madison World: “I am delighted to have Sri Sri Tattva as our client. We have created three commercials for their products based on the essence of our understanding of their organisation – Purity of thought leading to Purity of Action and Purity of Brands. The campaign is launched during IPL season and I am sure it will do wonders for the brand.”


Said Raj Nair, CEO and Chief Creative Officer, Madison BMBon the campaign: “Sri Sri Tattva’s goal is very clearly outlined in their vision for the brand: To promote health and wellness to every household. While Sri Sri Tattva comes with a legacy rich in Ayurvedic tradition, the brand presents a truly holistic approach to health and wellness which is carried forward to the amazingly diverse product range across food, personal care, lifestyle and home care as well.  The accent on purity is something that is lived by, literally by the minute, at Sri Sri Tattva by all the stakeholders concerned. This led us to the understanding that Purity of thought, ingredients and action was a promise that is truly espoused by the brand. Thereby came the tag line Shuddhta Ka Naam. The extremely warm and endearing campaign currently consists of three films (to be followed by print and POS material and digital) revolving around the core idea of Shuddhta Ka Naam. The products focused on in the campaign are the Sri Sri Tattva Personal Care Range, Sudanta Non-fluoride Toothpaste and the Sri Sri Tattva Food Range. All of which combine to bring a little bit more than welcome purity into all our lives.”


Added Kim Solomon, Chief Operating Officer, Madison BMB: “Developing the communication strategy for Sri Sri Tattva was fascinating and what emerged strongly establishes the brand in a unique and distinct position of advantage. For us it has been a truly inspiring journey.”



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