Sipwise Beverages recognises real-life heroes via ‘What!f Heroes’

27 Apr,2018

By A Correspondent

 

Sipwise Beverages has launched its first digital TVC titled What!f Heroes, featuring Amarjeet Singh Chawla, a visually impaired 60-year old marathon runner and gutless foodie Natasha Ravindra Diddee, a survivor of stomach tumours , and now a chef. Chawla has also been appointed as the brand ambassador for the company’s new range of green tea and herb coolers under the brand name, What!f.

 

The What!f Heroes TVC, conceptualised by Jolt Media celebrates the determination and grit of two personalities who overcame physical and mental challenges to achieve their dreams.

 

Speaking on the collaboration and the TVC, Harish Mohan, Founder, Sipwise Beverages said: “The inspiring journeys of Mr Chawla and Ms Diddee define the attributes of our brand What!f. It stands for the endless possibilities that life has to offer if only one has the determination to not give up. We are excited to announce our association with them through this innovative TVC that celebrates their lives and success. We hope it will inspire others to follow their vision.”

 

 

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