Sandeep Goyal picks up equity stake in Sync Media

04 Apr,2018

By A Correspondent

 

Sandeep Goyal

Over the last few months, Sandeep Goyal has been more prolific than possibly any other columnist in the country. The digital evangelist and media veteran who runs Mogae Media who has several investments across media has picked up 10 per cent equity in adtech platform Sync Media. The deal has been closed at a pre-money valuation of USD 3 million. Goyal’s daughter, Carol, will join the Board of Sync Media.

 

Sync Media was promoted last year by media professional Anubhav Sharma and Vikas Saxena, ex-CEO of Nimbuzz and founder of Samgavi is also an early investor in the company.

 

Sync is India’s leading ad-first technology platform measuring, segmenting and offering targeted audiences to brands synching mainstream media with mobile. It uses  advanced, always on, acoustic fingerprinting technology to real-time indexing of every program and ad-airing across over 300+ broadcast and cable network feeds to identify the right timing and the right environment for the placement of a brand advertisement.

 

“I think Sync Media is one of the pioneers in its space. The synching of television and mobile is an area that excites all brands and digital planners. It gives both enhanced relevance and enhanced conversion to brand campaigns. From my very many years of evangelizing the mobile as an advertising medium, I think Sync Media will be at the forefront of technology in the days to come. Mine is an investment in not just the platform but in the innovativeness of its promoters”, said Sandeep Goyal who is a former joint venture partner of Dentsu in India and ex-Group CEO of Zee.

 

Added Anubhav Sharma, Managing Partner of Sync Media: “Our understanding of offline audiences through superior analytics delivered by our data-driven technology which gives us an edge in helping clients do better media planning and delivery, both cost-efficiently and cost-effectively. We are already working with all the large digital and media agencies in India. We see great potential for our offering with clients who want offline audiences to be linked to mainline media.”

 

Said Vikas Saxena, Director of Sync Media: “Our systems sensitise us to what is really trending on TV, who is watching what when and for how long. We use this knowledge to help advertisers to reach consumers based on these media consumption preferences. What is even better is that we can sync a mobile ad campaign or a facebook campaign in real time with the TV media plan of a brand. This gives brands higher sales conversions through contextual targeting.”

 

 

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