Republic TV signs on What’s Your Problem for AFPs & branded content

25 Apr,2018

By A Correspondent


Republic TV has beefed up its content creation team by bringing on board What’s Your Problem, a part of Praful and Amit Akali’s Medulla WYP network. Other than conceptualising and creating content, WYP will also create content for Republic clients in the form of Advertiser Funded Programmes (AFPs) and branded content and properties.


Vikas Khanchandani

Said Vikas Khanchandani, CEO – Republic: “We are committed to our advertisers and partner agencies to give them pathbreaking content-led ideas and impactful deliveries via our television and digital platforms /assets. With Team WYP we’ve got some of the best creative minds and content thinkers in the world conceptualising for and with our clients. The intent is to drive meaningful conversations and solutions through content which gets talked about and creates brand love for our clients’ brands.”



Tejas Mehta

Added Tejas Mehta, Director – Strategy and Account Management – What’s Your Problem: “Since we are an integrated agency and not just a pure content creator, we start with the brand, what it stands for and then create solutions.  We began by defining what brand Republic stood for and how its content should differ from that of any other provider. Similarly, we take effort to understand every brand Republic works on, even conduct strategy workshops and only then suggest ideas. So you’re sure to get content which don’t just connect with the audience but very much come from the brand essence.”



Amit Akali

Said Amit Akali, Founder and Chief Creative Officer – What’s Your Problem: “It’s exciting to be associated with the country’s leading news channel – the scale we can achieve is exciting as are the clients and brands associated with Republic. Here’s looking forward to creating some great content for Republic and their clients.”



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