Raymond launches new TVC with a narrative on Khadi

12 Apr,2018

By A Correspondent


Raymonds has launched a new product TVC titled ‘The Story Re-spun’ for its new khadi collection.


Conceptualised and developed inhouse, the new TVC is featured in Hindi and English, with Gulzar as the lyricist and Shabana Azmi lending her voice to the Hindi version.


Talking about the new TVC, Madhu S Dutta, Head Marketing, Raymond Ltd. said: “‘The Story Re-Spun’is a delightful narrative, a pledge by Raymond to help rejuvenate the traditional Indian craft by collaborating with artisans and designers, to create products that are relevant and compelling for consumers of today. Through our new TVC it is in our endeavour to portray our products stylishly, from the lens of fashion and narrate Raymond Khadi in a compelling way; not only as a differentiated product offering, but also build in fashion sensibilities through thought and visual representation.”



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