Panasonic unveils ad campaign promoting latest AC offering

26 Apr,2018

By A Correspondent


Panasonic India has launched its marketing campaign ‘Quality Air for Life’ that focuses on the importance of maintaining the quality of air that people breathe indoors.


Commenting on the campaign, Sarthak Seth,Chief Marketing Officer, Panasonic India, said:“Everybody today is conscious or aware of health—what is good for the body, what goes in the body.”


Added Sartaj Jaffri, Senior Vice President, Saint and Warriors: “The indoor air is far more polluted than outdoor air, therefore the importance of indoor air quality is being considered by the consumers. The characters in the stories are a reflection of the Indian consumers’ mind set when planning to buy an air conditioner. The stories depict key features of the new Twin Inverter AC range i.e. being energy efficient while staying comfortably cool and providing air flow across a wider area with the Shower Cooling effect. It’s always a delight to work for a brand like Panasonic, a leader and most trusted brand in the home appliances segment.”



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