Leo Burnett elevates Dheeraj Sinha & Rajdeepak Das to MDs

18 Apr,2018

By A Correspondent

 

Leo Burnett India has announced two key elevations in its senior leadership. The agency has elevated Dheeraj Sinha and Rajdeepak Das to Managing Directors. Sinha and Das currently serve as the Chief Strategy Officer and Chief Creative Officer, Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Saurabh Varma, CEO, Publicis Communications, India. Their new roles are in addition to their current responsibilities.

 

Saurabh Varma

Rajdeepak Das

Speaking about the development, Varma said, “Four years back we started on an incredible journey as a team. We challenged every rule book, every status quo. We wanted to create ‘Wave Three’ where engagement, experience and utility would be celebrated as much as a piece of content. We wanted to create a maker culture. In this period, Indigo Consulting became a digital powerhouse. We launched Arc Worldwide and made it one of the leading experiential agencies, and built Prodigious into one of the finest production houses in India. We created epic work and had great fun doing it. Leo Burnett now needs a new chapter. The Power of One has given Leo Burnett access to the best specialist operations in the country. Backed by the expertise of Indigo, Arc, Prodigious MSLGroup and Publicis. Sapient, the agency is now in the best position to partner our clients’ businesses. Raj and Dheeraj have, together, transformed Leo Burnett India into the formidable force it is today. They have always led from the front and it is the right time to acknowledge the role they already play. Our collective ambition remains the same; to be the best in the world, bar none.”

 

Dheeraj Sinha

In his new mandate, Sinha will be responsible for the agency’s revenue growth, in addition to heading its strategic and planning output. Das’ new role will see him leverage Leo Burnett’s Humankind philosophy in order to elevate Burnett’s creative product.

 

 

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