Kingfisher banks on humour for the Indian Prank League

26 Apr,2018

By A Correspondent

 

Kingfisher has introduced the Indian Prank League as part of its IPL campaign “Divided by teams, united by Kingfisher”. The Indian Pranks League comes with a series of video commercials featuring players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore, who are seen pulling pranks off at their teammates.

 

Commenting on the campaign, Samar Singh Sheikhawat, Chief Marketing Officer, United Breweries Limited, said: “For years, Kingfisher has been a catalyst in bringing rival teams together with a fun element off the fields to establish the brands campaign line for the IPL, “Divided by teams, united by Kingfisher”.

 

Added Kishore Tadepalli, SVP & Managing Partner, J Walter Thompson Bangalore: “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”

 

 

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