Itel says #FullHaiWonderful in latest multi-media campaign

10 Apr,2018

By A Correspondent


Mobile-maker Itel has unveiled its new brand campaign – #FullHaiWonderful. The TVC went live on April 3 across 37 TV channels supported by heavy digital, cinema, and print campaign.


Said Arijeet Talapatra, Senior Vice President – National Head, Sales, Distribution & Retail, Transsion India: “The Indian consumer is a quintessential pragmatic value seeker, and a good deal is about getting the maximum value against spends, thereby adding to enhanced sense of satisfaction and an augmented consumer experience. The promise behind the new portfolio of devices is exactly that, offering consumers the max-value-at-best-price in the most entertaining yet pertinent way. itel has rapidly gained consumer confidence and mindshare on the back of its consistent consumer centric approach, we believe with this new launch we will definitely inch closer to their hearts. Our campaign and the TV Commercial aptly captures the Indian social and cultural milieu in a subtle and endearing fashion.”



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