Indian, honest and fun-filled: CMO shares Pepperfry’s success story

06 Apr,2018

By Rohit Agarwal


At the industry conclave on the opening day of Goafest 2018, Kashyap Vadapalli, CMO and Head of New Business, Pepperfry, shared the story how Pepperfry got its unique name. Pepperfry drives three core values – Pure Indian, being honest and filled with fun. Pepper amongst all spices is an Indian spice, one can’t ignore pepper in a dish so it speaks about self and anything when you eat fry its fun.


A barely six-year-old startup, Pepperfry is already the largest online furniture brand in India where modern Indians shop for their homes. It is a well-established market place which connects artisans across country to the modern India. Artisans who were not having means to sell their work on a national platform are highly benefitted by the platform and hence Pepperfry is leading a huge initiative of not only showcasing the unique skills of these artisans at a national level but also filling a gap of the modern India in finding a reliable online market place for their furniture needs.


Said Vadapalli: “But the journey for Pepperfry was not easy, in a large market like India, where buying furniture is a complex process, it was a task to connect pan India artisans to the modern India”. The team at Pepperfry focused on understanding consumer need, and spent a lot ot time with artisans to deliver quality. Being close with artisans helped them avoid any middle men charges and hence providing affordable and quality furniture to the buyers. The team also has a high focus on after sale service.



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