IAA announces mentorship scheme for women

24 Apr,2018

By A Correspondent


The India Chapter of the International Advertising Association (IAA) will be rolling out a mentorship programme for women in the marketing, media and advertising space. The plan is the brainchild of IAA Vice President Megha Tata (Chief Operating Officer BTVI- Business Television India) who will also be driving the initiative.


Said IAA India President Ramesh Narayan: “I am delighted that we are getting involved in this meaningful initiative. It is the first time that something like this is being planned in the marcom industry and needs the complete support of our colleagues. Since IAA has always been at the forefront of such initiatives, it is a very logical extension for us. The immediate endorsement of senior people like Ashish Bhasin (CEO Dentsu Aegis network), Nandini Dais (CEO Lodestar Media), Shalini Kamath (Shalini Kamath & Associates), Neena Dasgupta CEO Zirca Digital Solutions) to name a few, as mentors, has been a great source of satisfaction for us. I believe industry associations owe it to their constituents to plan and implement such initiatives.”


Added Tata: “Our plan is to complete the mentorship of what we call as Phase 1 in a period of six months with 4 meetings between mentors and mentees in this time span. 20 mentees would be short-listed in Phase 1 which will be restricted to Mumbai only and the learnings would be invaluable as we roll out Phase 2 after six months. I am hoping this wold be an on-going effort and we would be contributing to the development of a fine crop of women leaders over a period in time.”




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