Horlicks’ Fearless Kota to be showcased at The Vowss, D&AD festival

26 Apr,2018

By A Correspondent

 

Horlicks’ campaign, Fearless Kota, that looks at combating exam stress has been chosen to be showcased at The Vowss, at the D&AD Festival today (April 26).

 

The film crafted by FCB India is set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as biological nutrition which is provided by nutrition experts, mothers.

 

Said Rohit Ohri, Group Chairman and CEO, FCB India: “Vowss is a global film event to showcase and celebrate the best new work by female creative directors. Swati Bhattacharya, India’s only female CCO, is finding a strong voice on the global stage. Her work on Horlicks is truly insightful and enormously relevant. This is great not just for FCB but also for India.”

 

Said Bhattacharya:“It’s like Mother Teresa said – “The hunger for love is much more difficult to remove than the hunger for bread.” Students in Kota have access to the best faculty and world class facilities, but they’re missing a fundamental need that is as biological as the need for vitamins. I am delighted how “emotional nutrition” and Fearless Kota have shown their power. I am overjoyed and proud that the campaign is being showcased at the prestigious Vowss!!”

 

Added Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India: “Horlicks, as a brand has always aimed at providing students with necessary nutrition to achieve more. Through the ‘Fearless Kota’ film we wanted to highlight that along with a healthy body, a healthy mind is equally important to perform, hence the right emotional nutrition is needed for children to overcome the fear of exams. The film captures the belief that a mother’s love is the best dose of emotional nutrition that helps a child overcome stress and face exams fearlessly. We are delighted that the campaign is being showcased at this esteemed platform. Getting recognition for our efforts is testimony for the great work by the team”

 

 

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