HIL unveils its inaugural brand film

17 Apr,2018

By A Correspondent

 

HIL Ltd has launched its first-ever television commercial highlighting the new positioning for HIL – “Together, we Build” which highlights the presence of the company across various products for roofing, pipes and fittings, smartputty, panel and blocks.

 

Commenting on the development, Dhirup Roy Choudhary, MD & CEO, HIL Limited, said: “Over the last seven decades, HIL’s brands have been a partner in the development of India. Our new campaign ‘Together, we Build’ resonates well with our strategy to build a stronger India by modernising and streamlining our products and solutions to address the changing consumer needs. We are confident that the new campaign will bring in a new wave of awareness for HIL and provide a fresh take to evolve the market.”

 

Added N Ramamoorthi, President Ogilvy South: “HIL and its brands have been a household name in the country over decades. It’s an honour for us to partner the team in harnessing the consolidated power of HIL and its portfolio to help build a new India.”

 

 

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