Happy mcgarrybowen creates high-fashion film for Jabong

27 Apr,2018

By A Correspondent


Jabong has announced the launch of a four-day shopping festival between the April 27 and 30 and to support the festival, Happy mcgarrybowen has launched an all-new campaign. A digital-first approach has been adopted for the campaign, and is supplemented by outdoor, cinema and radio.


Speaking on the campaign, Gaurav Kackar, VP – Brand Marketing, Jabong, said: “Showstopper Festival is an ode to the fashion forwards and the trend makers. Every aspect of our campaign comes from a simple insight that being #FashionGuilty is something you wear on your sleeve proudly. The visualization of the commercial is powerful, eclectic and high on fashion quotient portraying the free-spirited, who defy mediocrity. It encapsulates the essence of the brand, as a curator of best in class labels and high-end fashion.”


Added Kartik Iyer, CEO, Happy Mcgarrybowen: “The thing about those who fiercely love fashion is that they don’t care about what others think. Some people have a certain boldness about them. The Showstopper Festival is for such people. The film brings this thought alive with the showstoppers celebrating their uniqueness, even if they are being judged for who they are.”



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