Genesis Burson-Marstellar wins Tata SkyPR mandate

24 Apr,2018

By A Correspondent


Genesis Burson-Marsteller(GBM) has won the mandate to handle public relations for the leading content distribution platform providing Pay TV and OTT services, Tata Sky Ltd. Adfactors Public Relations was the incumbent agency.


Interestingly, Adfactors has been mandated with most of the Tata group business, but this jv with Sky has exited the mandate. Also, while GBM handles the bulk of the Zee group mandate, but not Dish TV, the group’s DTH business.


Said Chief Communications Officer of Tata Sky Ltd, Malay Dikshit:  “We are looking forward to having Genesis Burson-Marsteller as our communications partner with their expertise in handling corporate and brand image. We are confident about their ability to deliver well planned strategic communications that align with our business objectives.”


Speaking on the win, Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Principal/Founder, Genesis Burson-Marsteller, added: “Tata Sky Ltd. has done well to dominate the entertainment and broadcasting industry since its launch in 2006. Today, Tata Sky is a household phenomenon when it comes to high resolution Pay TV services. We are delighted to be a part of Tata Sky’s journey in managing the strategic communications of their corporate brand, products and services. With committed teams that constantly endeavour to push boundaries, our strength is driven by evidence, results and ideas. I am sure that this partnership will help further solidify Tata Sky’s reputation in India.”



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