Gatorade pushes limits in ad targeted towards the CWG

05 Apr,2018

By A Correspondent


Commonwealth Games 2018 was kicked off on Tuesday and sports drink brand Gatorade has released a new TVC bringing alive the truth of sweat replenishment.


Gatorade has been powering their brand ambassadors Indian ace badminton player, P V.Sindhu and javelin thrower, Neeraj Chopra to push their limits and fight for gold at CWG this year. “Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs,” states a communique, adding: “In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in Commonwealth Games, pushing their own limits to strive until the finish line.”



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