Frooti launches regional campaign for South India featuring Allu Arjun

13 Apr,2018

By A Correspondent


Parle Agro announced the launch of its first ever regional-specific campaign for Frooti featuring Tollywood superstar Allu Arjun. As part of the brand’s strategic push to build market leadership in South India, the new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages.


Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia & the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8%, holding the #2 position nationally at 29% market share in the mango drink category and the #1 position in multiple states.”



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