FCB wins a Yellow Pencil, McCann gets 3 Graphites at D&AD 2018

27 Apr,2018

By A Correspondent


FCB India walked away with the solitary Yellow Pencil for an Indian agency at the D&AD Awards 2018! FCB India won Yellow Pencil for The Times of India’s campaign- #NoConditionsApply, that invoked a revolution, in the Community Experience


#NoConditionsApply has been lauded both nationally and internationally. The campaign was the most awarded at the coveted Goafest, where it won 12 Abbys (4 Gold, 5 Silver and 3 Bronze). The campaign has also been recently shortlisted at One Show and 3 finalists at New York


Excited on the win, Swati Bhattacharya, CCO, FCB Ulka, said: “I am humbled by the win! It is a moment of great pride and a testimony of our journey of being brave!”


Meanwhile, as reported earlier, inclusive of FCB, India entries won nine Pencils at the D&AD Awards held last evening in London. Of the five Graphites won, McCann won three, and one each was taken away by Cheil and Ogilvy. Of the three Woods won, two went to McCann and one was for Hindustan Petroleum.


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